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HEALTH AND SCIENCE
New York sues Juul, says e-cigarette giant ‘took a page from Big Tobacco’s playbook’
KEY POINT
- New York Attorney General Letitia James announces lawsuit against Juul.
- James says “there is no doubt” Juul caused teen vaping epidemic.
- Juul targeted minors and misrepresented the safety of its products, James claims.
James claims Juul “took a page from Big Tobacco’s playbook,” targeting kids in advertising and allowing its products to be sold to minors. She alleges Juul misled consumers about its products’ nicotine content and misrepresented its products as safer than cigarettes.
Juul held more than a dozen launch parties across New York City and the Hamptons, “a wealthy beach community on Long Island—home to celebrities, influencers, and trendsetting youth,” according to the state’s complaint. A company representative as part of Juul’s now discontinued youth prevention program went into at least one New York City high school, telling students Juul’s products were “totally safe,” the lawsuit alleges.
https://www.cnbc.com/2019/11/19/new-york-sues-e-cigarette-giant-juul.html
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