New Coke Joke in 'Stranger Things' Dusts Off a Soda That Died 17 Years Ago
'Stranger Things' brings New Coke back into the zeitgeist. But what was it?
Project Kansas? How about Project Medford, Stephanie!!!!
1985: Project Kansas
Despite Coca-Cola’s overwhelming presence in the psyche of Americana, the company had lost market share to competitor Pepsi by 1983. That year, Coca-Cola had just 24% of the soda market and survived through existing “pouring rights” in vending machines, fast food restaurants, and sports stadiums. Baby boomers, who were aging into their thirties, were starting to buy diet drinks while kids guzzled Pepsi.
LOS ANGELES, CA — Auto executive Lee A. Iacocca, who developed the Ford Mustang in the 1960s and revived the Chrysler Corp. in the 1980s, died Tuesday in Bel Air at the age of 94, his family said.
https://patch.com/california/studiocity/lee-iacocca-dead-94