Wednesday, December 11, 2019

Medford Needs a New Media Station with a New Mayor

1,484,549 visits @7:37 pm 
60 views in 37 minutes!

Medford needs a real media station with passionate professionals creating an exciting, inviting space for Medford residents.

By JV


Let's look at the facts to see how disastrous Mayor Muccini-Burke's idea of access television turned out to be - wasting over a million dollars in funds...and unlike Tv3, WE CAN IDENTIFY THOSE MILLIONS

a)Facts:  Station Manager Patrick Gordon's failure is in black and white

First thing Gordon failed at is BRANDING.   He's got a few names for the station, listed below.

Mayor Burke hijacked the name from the sole proposal when the Request for Proposals went out. 

My Community Media Medford is terrific branding.  

Mayor Burke took Medford - the last word in my title, and pushed it to the front - Medford Community Media.

b)TWITTER Let's look at the facts on Patrick Gordon
a)the floundering Medford access station makes it difficult with its bad branding. Try finding the Twitter account -
@MCM_Medford should have been titled @MCMedia or @Medfordcomm  

Gordon has an anemic 154 he is following, only 77 followers on Twitter for Medford TV

@MCM_Medford
154 following
77 followers
Then look at Joe Viglione's robust and powerful Twitter account

@JoeViglione  Twitter

I do not spend time building my own Twitter as I have clients that I work for and invest time in THEIR Twitter accounts.

In May of 2019 I opened a Twitter for a book author who hired me:

That is more than impressive.   That's in a mere 9 months.  

Patrick Gordon gets what?  $64,500.00 a year or so in salary and doesn't work?
Doesn't facilitate programming - doesn't reach out to producers like myself?

c)Gordon doesn't have the Facebook connected to the Twitter - he has only 678 people following the Facebook page
  with 520 likes  https://www.facebook.com/medfordtv/   All Facebook posts could be re-directed to Twitter and help build the TV station's Twitter page.

   Meanwhile, Joe Viglione's Facebook page has 4,126 friends. Facebook only allows 5,000 so 874 spaces are all that's left

d)Twitter is MCM_Medford, which is redundant, Facebook is MedfordTV, the Medford Community Media homepage is MedfordTV.org   a plethora of names so that the public is confused


MEDFORD HAS THE TALENT WITHIN THE COMMUNITY TO MAKE A GREAT, VIBRANT STATION.
PASSIONATE PEOPLE WHO WANT TO HELP FACILITATE PROGRAMMING AND DO OUTREACH.

PATRICK GORDON HAS A VARIETY OF NAMES FOR MEDFORD TV

MEDFORDTV.ORG
MEDFORD COMMUNITY MEDIA
MCM_MEDFORD
AND A YOU TUBE WITH NO NAME

THAT'S DISORGANIZED, THAT'S ERRATIC, THAT IS UNPROFESSIONAL.


YOUTUBE
Joe Viglione's Community Media Medfor  349 subscribers  310,643 views

Pat Gordon's unnamed Medford TV YouTube Channel  10,008 views - does it have any subscribers?  It has an annoying 5 second opening  https://www.youtube.com/channel/UC22P65wxUQ3UiEtqVLJifGQ

Joe Viglione's YouTube.com/CommunityMediaMedfor
349 subscribers and I hardly work the page!
https://www.youtube.com/user/communitymediamedfor


Patrick Gordon, installed by Mayor Burke, the 2nd bad hire after Ben Brown bolted (leaving the city council cameras in disarray) comes up with no name: https://www.youtube.com/channel/UC22P65wxUQ3UiEtqVLJifGQ


Pat Gordon's Stats on YouTube
Joined Oct 16, 2017 10,008 views
We have a new mayor.  Let's work with MEDFORD talent and people who care about our city.

Many more essays to come.

7:37 pm
Pageviews today
60
Pageviews yesterday
2,054
Pageviews last month
39,293
Pageviews all time history
1,484,549